Guillermo del Toro Discusses the Challenges He Faced While Launching the Film
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| Image Credit: Universal Pictures |
Guillermo del Toro has reflected on the perception and commercial fate of his 2015 film, Crimson Peak. After the success of the action-adventure Pacific Rim, del Toro decided to explore a new direction with a gothic love story that was rich in supernatural elements and visually striking. Despite the acclaim received by some of his previous projects, Crimson Peak performed poorly at the box office, grossing $75 million against a $55 million budget.
What caused Crimson Peak to fail?
In a recent interview with Vulture, Guillermo del Toro discussed the challenges he faced while releasing the film, highlighting how Crimson Peak’s marketing campaign negatively impacted its reception. “The thing that will always haunt that movie, pun intended, is that it was marketed as a horror movie,” del Toro explained. “But I distinctly remember when we had meetings [about promotion], they were all about getting the horror audience for opening weekend. And I knew we were doomed! I was like, ‘You should be promoting romance, and you should be promoting mystery. The last thing you want to do is market it as horror.’”
Crimson Peak tells the story of Edith Cushing, an aspiring writer who falls in love with an enigmatic English nobleman and moves into his family home, a gothic mansion built into a red clay mountain. There, Edith is forced to confront the house’s disturbing secrets and the ghostly presences that haunt the halls, while trying to protect her sanity and her life. The film is a perfect example of del Toro’s signature style, which blends elements of terror with poetic storytelling and a rich aesthetic.
Despite these challenges, del Toro firmly believes that some films find their audience over time, even if they initially fail to meet box office expectations. “It’s a film that connects with the people who love it on an almost molecular level,” he said, indicating that Crimson Peak has the potential to gain a cult following as viewers begin to appreciate its thematic and visual nuances.
Source: Comicbook
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